Ever since I was 11, I wanted to seize the world, and become something beyond the average nine to five worker. Wanting to think bigger, I explored the world of business, barely scratching the surface on what it meant to be an entrepreneur. I also had an interest in nature. I remember how I used to go outside everyday, fiddling with the leaves, making mud pies and selling them for rocks; while also, breathing the fresh, crisp air. I noticed however, that with each passing day, the once refreshing, breezy afternoon turned incredibly warm until one day, it was so unbearable that I couldn’t step outside. This made me question; Was the heat affecting more than just my childish mud pie business? Were they affected for the good or the bad? Global warming is often seen as a distant threat, but its effects are starting to surface, especially in businesses.
Shipping and Operational Risks- Extreme weather conditions such as hurricanes, severe thunderstorms and earthquakes are more frequent with the rise of global temperatures. The storms can interfere with businesses and infrastructure, as well as put the lives of these owners and workers at risk. Around 20,000 workers have died because of extreme weather caused by global warming. Because of these risks, companies now have to include extra production costs and business success rates are dropping.
Marketing and Compliance Struggles- Now living in a world with environmentally cognizant shoppers, customers would much rather prefer a company that is marketed as environmentally responsible. In a time where climate change awareness is essential, companies need to advertise as ethically made, and eco friendly in order to stand out. However, doing so can be hard, as usually sustainable resources cost more, therefore making it difficult for companies to continue making ethical products and selling them at an affordable price.
Business is mostly about connections. I see business as a web of connections, all intertwining to create a system intended to help others. With connections, there needs to be communication and transparency. Being honest and open will attract more customers and will help on the journey to success. Collaboration is also essential for a growing business. Collaborating with specialists, team members and other brands can also boost product innovation and can help new business get a more in-depth view of the market. Finally, there needs to be room for improvement. Never is there a perfectly sustainable, affordable, business. There is always a way to make something better, something to change in the workflow. By taking these steps, business owners can help combat the negative effects of climate change.
My aspiration to become an entrepreneur and an environmentalist has been a challenge, as I have always questioned whether both can be possible. But I’ve realized how both require a sense of curiosity and willingness to take risks, and it's clear how now we have to prioritize the wellbeing of the environment. So if you're a business owner, or a worker, or even just a child, I urge you to make differences in your lifestyle, so that the little kids in the next generation can make mud pies just like we did.
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